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it definitely has racist connotations, and seems like a poor choice. I'm surprised they'd even run that, not that it matters, people will pressure Sony to take it down, and they will, because they are spineless.
It doesn't bother me at all though, but you can't give anyone a reason to call something racist.
Sure, it is racist. It's pointing out that black people are different than white people because of the color of their skin, but we're flooded with images like that everyday, albeit not as obviously, but they are there all the same and no one complains about it. Personally, I think it's a brilliant business move. If it causes controversy, it being put out there on an even wider base.