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-   -   How long will it be before Youtube becomes a major marketing tool by Football? (http://www.draftcountdown.com/forum/showthread.php?t=6382)

bigbluedefense 04-12-2007 10:21 AM

How long will it be before Youtube becomes a major marketing tool by Football?
 
I was thinking about this earlier. Marketing is a major part of running a successful business. You see many musicians using youtube as a means of marketing their product and creating a buzz for themselves. Youtube has become a major tool for businesses to promote their product.

For example, 50 cent has a deal with youtube that he profits off of every single video that has the words 50 cent on it. He uses youtube to promote music videos, and mixtapes. He uses it to promote his underground artists.

When will the NFL, and college players alike starting doing the same? College players can use highlight clips etc and post them on youtube as a means of creating a buzz for their draft status. Info on the net that is readily accessible to the masses will create messageboard buzz that can eventually trickle to scouts and in turn raise draft status.

These highlight clips will in turn provide marketing for college football, and will garner more interest in the sport. Ratings will increase.


Right now, the NFL has a strict policy on copyright infringement. Anything NFL related on youtube gets taken down immediately. I think thats a mistake. By allowing classic clips etc of the NFL to be on youtube, they would have an extra source of marketing available to the masses to create a buzz for their product. I think theyre hindering the amount of interest they can generate by forbidding clips on youtube.


Why not just make a deal with youtube like 50 cent did? I think eventually youtube will get to a point where you can't control its copy right infringements, so the NFL might as well cash in while they can. I think it will eventually happen. How long it will take before they realize this is the question though.


Slow NFL day. Im curious to hear your thoughts on this subject matter.

bigbluedefense 04-12-2007 10:51 AM

wow, no one cares huh?

Philliez01 04-12-2007 11:03 AM

The NHL is doing something along the lines of this. They show the top plays of yesterday's games throughout the season and I'm unsure if it has helped them at all.

NBC does this and they are enjoying quite a wave of success, even gaining some interest back into SNL (with Dick in a Box and Lazy Sunday) which has paid dividends.

Now I do think the NFL will eventually start marketing via YouTube and other video sites but I think there will be a test trial by Arena Football (that's my hypothesis, not a real news story) or NFL Europa that makes the NFL use their decision. The NFL is the biggest moneymaker in sports thanks to TV, Fantasy Football, Jerseys, etc.

Star Wideout 04-12-2007 11:14 AM

Judging by the NFL's current stance on YouTube or any other videos not licensed by them. I'd say Never.

They're so retentive about it.

soybean 04-12-2007 11:19 AM

haha you know what's funny, you type in reggie bush and look for one of his touchdowns, and they are taken down. But, if you look at reggie bush and sheldon brown, or reggie bush "jacked up" there's hundreds of the same clip still on there.

PoopSandwich 04-12-2007 12:28 PM

IMO they shot themselves in the foot when they took off the majority of the NFL plays on youtube, I mean come on... People can see some of the great plays made by players every sunday, instead they take those plays off. Who knows who is going to show those plays to a friend or something, maybe that would grab their attention and could get them interested in football. Instead they took them all pretty much off.

bigbluedefense 04-12-2007 12:34 PM

Quote:

Originally Posted by WinslowBodden (Post 298318)
IMO they shot themselves in the foot when they took off the majority of the NFL plays on youtube, I mean come on... People can see some of the great plays made by players every sunday, instead they take those plays off. Who knows who is going to show those plays to a friend or something, maybe that would grab their attention and could get them interested in football. Instead they took them all pretty much off.

And thats what I don't get. With the internet being such a powerful marketing tool, they should expand their venues. Do they honestly think everyone will go to nfl.com and check out highlights?

Alot of people on youtube will stumble onto an NFL clip while surfing, and be like wow and that will catch their interest. They will generate more interest in their sport.

yourfavestoner 04-12-2007 01:52 PM

Quote:

Originally Posted by bigbluedefense (Post 298336)
And thats what I don't get. With the internet being such a powerful marketing tool, they should expand their venues. Do they honestly think everyone will go to nfl.com and check out highlights?

Alot of people on youtube will stumble onto an NFL clip while surfing, and be like wow and that will catch their interest. They will generate more interest in their sport.

I was actually thinking about this the other day when my friend and I were looking for clips and weren't having that much luck (especially with old school players)...

scottyboy 04-12-2007 01:56 PM

the NFL should make its own football video highlight website.(not NFL.com)

make like an NFL youtube. Show clips of players past andd present. Just type in a guys name and come up with a bunch of his highlights.
just an idea

bigbluedefense 04-12-2007 01:58 PM

Quote:

Originally Posted by scottyboy (Post 298565)
the NFL should make its own football video highlight website.(not NFL.com)

make like an NFL youtube. Show clips of players past andd present. Just type in a guys name and come up with a bunch of his highlights.
just an idea

That won't work. You want to target a larger audience that wouldn't necessarily look for NFL highlights, but would "stumble" onto it and garner interest in the sport.

Youtube can do that for you. It targets a much larger audience. Making an NFL film website wouldn't target any new people to your sport. Just diehard fans like us who they have by the balls anyway.

slightlyaraiderfan 04-12-2007 02:05 PM

I think it would be a great idea, Barcelona (Spanish soccer team) has their own official FC Barcelona Youtube page. They have interviews, highlights, Barca commercials and other team related stuff(The page is new, so there isn't a lot of clips yet). Now imagine if an NFL team had it's own page, and if it's done right....it could become like a one-stop resource for your favorite team.

bigbluedefense 04-12-2007 02:07 PM

Quote:

Originally Posted by stillaraiderfan (Post 298588)
I think it would be a great idea, Barcelona (Spanish soccer team) has their own official FC Barcelona Youtube page. They have interviews, highlights, Barca commercials and other team related stuff. Now imagine if an NFL team had it's own page, and it it's done right....it could become like a one-stop resource for your favorite team.

Exactly. And thats what I don't get. If executed properly, it would bring in more revenue. Theyre trying to consolidate everything into their own inner circle, ie nflnetwork, nfl.com, nflfilms etc. But by doing that, theyre hindering their ability to reach a more diverse audience.

neko4 04-12-2007 02:30 PM

A friend of mine just got a full ride to James Madison. JMU put a video of him on Youtube, why... I dont know

ks_perfection 04-12-2007 10:13 PM

I think its a mistake, for big fans of football it doesn't matter at all, but people who aren't familar with football can see great plays could be encouraged to watch more of it. Especially in Europe and the rest of the World.

TitleTown088 04-12-2007 10:19 PM

2 years, 3 months, 74 days, 19 hours, 23 minutes, and 13 seconds to be exact.

Moses 04-12-2007 10:19 PM

It makes sense to start working with websites such as Youtube instead of against them. They're the future and the NFL is being short-sighted by taking all the videos down. It's just a matter of some of these old-timers realizing that change is coming and they're going to have to adjust their techniques to keep up with the time. It's very similar with the problem record companies are having right now. They can't figure out how to change their revenue streams to take advantage of a service like Youtube or file-sharing programs.

Xonraider 04-13-2007 12:01 AM

They should have their page on youtube, like Barcelona does. It would definetly help the marketing issue and expansion of the NFL's fan base.

RaiderNation 04-13-2007 12:22 AM

i doubt it since they are taking nfl videos off youtube since they dont have perminsion to have it on there

zoinks 04-14-2007 08:42 AM

Quote:

Originally Posted by scottyboy (Post 298565)
the NFL should make its own football video highlight website.(not NFL.com)

make like an NFL youtube. Show clips of players past andd present. Just type in a guys name and come up with a bunch of his highlights.
just an idea

They used to have one.....NFLFilmsTV.com. Unfortunately, it went away around the same time the NFL made a deal with IBM to digitize decades of NFL game footage.

It was an absolutely incredible website, with an unbelievable amount of content.


Well whaddya know.....

One of the web designers who created the site has recreated it and made it available as part of his portfolio.

http://www.sioli.com/filmstv/

The video content has all been removed, but you can see what the site was like, and get an idea of the amount of content that was available.

Incredible site....I'm still mad at the NFL for taking it down.

The sad part is, five years later, NFL.com charges for memberships, and offers only a fraction of the content was freely available on NFLFilmsTV.com.

Addict 04-14-2007 09:31 AM

Quote:

Originally Posted by ks_perfection (Post 300342)
I think its a mistake, for big fans of football it doesn't matter at all, but people who aren't familar with football can see great plays could be encouraged to watch more of it. Especially in Europe and the rest of the World.

Very very true. A proper website with some film material on the internet (something more than NFL total acces off the video section off the NFL website) sure as hell would've made me understand all the little things about football, instead, I (and most other European football fans) have been forced to becoma an autodidact. You won't believe the amount of time it cost me just to figure out what Cover and Tampa 2 are. Madden studies.

But on the other hand I doubt the European market is really a goal for the NFL... most europeans feel Football goes to slow... anyways there's no way anything gets bigger than football (our football, your soccer). So... since in america you can get Football info pretty much everywhere, I suppose that's their philosophy.

WMD 04-14-2007 04:58 PM

I just think it's dumb when people don't want to deal with YouTube. A TON of people go there, who can just randomly stumble upon your product and like it.

Anyways, the clips are ALWAYS going to be out there, taking them off of YouTube doesn't take them off of the internet. People know what they're doing, there's always going to a way to do things they don't want you to do.. Just accept it and make money off of it.

mfkrush 04-14-2007 09:37 PM

I have my highlight video on it, coachs email me about information reguarding their college, camps, news, etc etc. It has been a good tool in showing them my highlight tape without actually having to email them & go through the trouble of paying for shipping & such. Youtube basically is awesome.

soybean 04-14-2007 11:19 PM

Quote:

Originally Posted by stillaraiderfan (Post 298588)
I think it would be a great idea, Barcelona (Spanish soccer team) has their own official FC Barcelona Youtube page. They have interviews, highlights, Barca commercials and other team related stuff(The page is new, so there isn't a lot of clips yet). Now imagine if an NFL team had it's own page, and if it's done right....it could become like a one-stop resource for your favorite team.

seems like a reasonable idea, but they already thought of that with myspace pages.


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