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Old 03-13-2009, 07:58 AM    (permalink
tjsunstein
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Default Need Immediate Help!

I know this should go in the homework thread but this is due in an hour.
Business Majors!

To fuel growth without the expense of direct investment, should a company license its billion dollar brands in countries where they are not currently available? Support your answer.

This seems too easy to be a simple yes...
What are some reasons I should put down?
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Old 03-13-2009, 09:29 AM    (permalink
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How much does licensing cost in other countries and the over all cost of that project compared to harvesting/developing the brands in countries where they already have licensing?

Thats what I first thought of with this thread.
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Old 03-13-2009, 09:37 AM    (permalink
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depends on if the country will actually purchase your product.............
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Old 03-13-2009, 09:54 AM    (permalink
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Originally Posted by tjsunstein View Post
I know this should go in the homework thread but this is due in an hour.
Business Majors!

To fuel growth without the expense of direct investment, should a company license its billion dollar brands in countries where they are not currently available? Support your answer.

This seems too easy to be a simple yes...
What are some reasons I should put down?
You can argue either side. Probably easier to say yes.
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Old 03-13-2009, 10:58 AM    (permalink
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In an hour....i don't think i made the deadline.
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Old 03-13-2009, 12:13 PM    (permalink
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One would think brand expansion would always be a great way to fuel growth, but how much growth will your brand see if you license to underdeveloped/3rd world countries? I'd expect there to be little growth if that was the case, especially if your product would be considered anything but a necessity in those countries.
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Old 03-13-2009, 12:15 PM    (permalink
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Honestly, it really depends on what country. Depends on what the culture is like, what political factors would effect it, etc. There is no way to just say yes or no. It depends entirely on what the product is and where you want to introduce it.
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Old 03-14-2009, 10:39 AM    (permalink
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Thanks to everyone who contributed to this thread.
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Old 03-14-2009, 12:30 PM    (permalink
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Thanks to everyone who contributed to this thread.
Didn't everyone post after the 1 hour you said you had?
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Old 03-14-2009, 08:44 PM    (permalink
tjsunstein
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Didn't everyone post after the 1 hour you said you had?
Yes but it doesnt discount their willingness to help and I thank them for that
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Old 03-14-2009, 08:50 PM    (permalink
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What was your grade BTW?
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Old 03-14-2009, 08:56 PM    (permalink
tjsunstein
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What was your grade BTW?
Low B. I earned a better grade than I deserved, though.
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