Shoot it. A good thing that helps me when I take shots is to swallow and then take a sip of water. It works wonders, can't taste it at all. Not to mention, you'll save money, and will be able to buy something else instead :)
Just take shots. before u take a shot, take a small sip of some coke and leave it in your mouth while u take the shot. The coke gets rid of any burn and makes it go down smooth