It has no bearing on whether or not the 2010-11 Oregon and Ohio State teams are better than one another. No one gives a flying **** about pre-season polls.
Except the polls. It is difficult for teams to jump over other teams based purely on where they started the year.
I think the polls would look dramatically different each year if they waited until a month into the season before they revealed them. And the coaches and the media poll would be likely be dramatically different from each other.