Test drive the 3 before you rule it out. Ford used to have decent options when it was Mazda's car carrying the Ford logo (escort / ranger) but that's not necessarily the case anymore. Mazda definitely has the better vehicles. Plus, Ford should be reamed repeatedly in it's ass for not giving the home crowd the bomb version of the Focus it gave to Europe.
**** you, Ford!
anywho . . .
Go with the Hatch. That coupe version looks like a generic car that screams "Ignore Me!"
But seriously, drive the zoom zoom. Their marketing campaign don't lie . . .